Loteda

A peer-to-peer (P2P) online marketplace 
where moms can buy and sell 
children’s gently-used clothing by the lot.

IDEA

A peer-to-peer (P2P) online marketplace where moms can buy and sell children’s gently-used clothing by the lot.


Lot = a group of similar items (i.e. same gender, size & season) that are sold together to one buyer.

PROBLEM

When it comes time to get rid of your children’s clothing, the convenient solutions are limited and frustrating. 


A mother’s dilemma:

1. The clothes are still in great shape and were too expensive to just give to goodwill

2. The effort to sell via a second-hand outlet isn’t worth the small return (i.e. resellers pay on average 30% of resale value for ‘accepted items’ only)

Why isn’t there a simple, worthwhile way to resell your children’s clothing yourself?

SOLUTION

Sell: all of last season’s clothes
Buy: all of next season’s clothes
One site | One listing | One transaction

Sellers: keep 80% of resale value, simple and convenient
Buyers: save money and time, satisfaction guaranteed

COMPETITIVE ADVANTAGES
[over ebay and the largest children’s used clothing website]

1. User interface designed for lot sales:

- sophisticated image galleries
- detailed clothing descriptions

- advanced search & filters

2. Simple, standardized P2P model:
- listing
- buying

- shipping
- returning

- earning

3. Transparent fee structure

4. Greater earning potential (i.e. 80% vs. 30% of resale value)
5. Greater savings potential (i.e. economies of scale when buying by the lot)

NEXT STEP

Market Validation: Build prototype

SUBMITTED BY
A. Fendley
afendley@gmail.com
Cincinnati, OH


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